Sales Script
📌 Use this script for:
- Furnished homes
- Initial cleans
- One-time deep cleans
- 📎 For other cleaning types, use:
MIMO Script- Office Cleaning Script
- Carpet Cleaning Script
- Vacation Rental Cleaning (Airbnb, Vrbo) Script
💡 Sales Guidelines
- KISS – Keep it simple
- Assume the sale – be confident
- Use urgency – highlight availability
- Ask open-ended questions
- Don’t over-explain — only provide what they need to say yes
- Always send a written quote before booking to ensure pricing clarity and documentation
📞 SALES SCRIPT
1. Opening
Sales Rep:
“Thank you for calling BA House Cleaning, this is [Your Name]. How can I help you today?”
2. Intake
Customer:
“I’m looking for house cleaning.”
Sales Rep:
“Great! I’d love to help. Who do I have the pleasure of speaking with today?”
(Get their name)
Sales Rep:
“Thanks, [Customer Name]! May I get the zip code of the property?”
(Confirm it’s within service area — if not, exit politely.)
Sales Rep:
“And how did you hear about us?”
3. Home Info & Service Type
Sales Rep:
“We base our pricing on square footage. Do you happen to know about how many square feet your home is?”
(Get answer)
“Perfect, and are you looking for a one-time deep clean, or something ongoing — like every 2 weeks or every 4 weeks?”
4. Presenting the Offer
Sales Rep:
“Here’s how it works:
We always start with a Top-to-Bottom Deep Clean to bring everything up to our maintenance standard. After that, maintenance cleanings are quicker and cost less.”
If customer is open to recurring:
“If you’re open to weekly or every 2 weeks service, we’re offering 50% off your initial deep clean with a 6-month commitment. It’s a great way to save and maintain a consistently clean home.”
Pricing Sample:
“For your home size, the Top-to-Bottom Deep Clean is normally $, but with the 50% off offer, it would be $.
Then maintenance cleanings every 2 weeks would be $, or every 4 weeks would be $.”
“I actually have an opening as soon as [Date] if you’d like to grab it.”
5. Quote First
Sales Rep:
“Before we book anything, I’ll send you a written quote with everything included. Once you review and accept it, we’ll go ahead and place you on the schedule.”
(Send the quote while on the call, confirm they received it, and stay on the line while they review.)
6. Booking & Required Info
Sales Rep:
“Once you accept the quote, I’ll collect a few more quick details and reserve your appointment.”
Collect:
- Full name
- Phone number
- How they heard about us
- Full address (verify square footage via Zillow)
- Number of bathrooms
- Pets?
- Entry access (door code, garage, lockbox, etc.)
7. Credit Card & Customer Guidelines (Required to Book)
Sales Rep:
“To confirm your spot, we require two things while we’re on the phone:”
-
Credit card on file – We charge only after each cleaning
-
Signed Customer Guidelines – A quick form that outlines what’s included and ensures we’re on the same page