Fresh Start Program
The Fresh Start Program is BA House Cleaning’s recurring-client welcome program. It gives new clients a relationship-focused start to service instead of a standard discount offer.
Eligible new recurring clients get a complimentary Top-to-Bottom (TTB) Upgrade on their first cleaning in exchange for a six-month recurring commitment. They also get loyalty rewards, WOW moments, Care Focus services, preferred scheduling, and an Annual Home Refresh offer after one year.
Always present Fresh Start as an exclusive client invitation, not a coupon or sale.
1. What’s Included
- Complimentary TTB Upgrade on the initial cleaning
- Occasional WOW Program surprises
- Occasional Care Focus services / extra-detail moments
- Loyalty rewards every 3 months during year one
- Priority scheduling when available
- Consistent cleaning team when possible
- Annual Home Refresh Benefit after one year of active recurring service
- Annual Home Refresh Benefit: starting at the client’s one-year anniversary, active clients get an exclusive discount on a future TTB Upgrade. Do not publicly commit to a fixed discount percentage. The offer amount can change based on pricing, labor costs, promotions, and business needs.
2. Eligibility
Qualifies if all of these are true:
- New BA House Cleaning client
- Quote includes recurring service
- Frequency is Weekly, Every 2 Weeks, or Every 4 Weeks
- Has not already completed a first recurring cleaning outside Fresh Start
- Agrees to the six-month commitment
- Signs the Fresh Start Agreement before the initial service
Does NOT qualify:
- One-time cleaning
- Move-in / move-out
- Post-construction cleaning
- Deep-clean-only
- Existing recurring clients
- Specialty/add-on-only services
- Non-eligible service areas
- Accounts not in good standing
3. GHL Tags Reference
| Tag | Meaning |
|---|---|
| Fresh Start – Interested | Submitted interest form, no updated quote/agreement yet |
| Fresh Start – Agreement Sent | Updated quote with TTB Upgrade sent + agreement sent |
| Fresh Start – Active | Agreement signed, service booked, officially enrolled |
| Fresh Start – Early Cancellation | Client cancels before completing 6-month commitment |
| Fresh Start – Rejected | Added MANUALLY by sales team if prospect expresses disagreement with terms / change of mind or automatically if prospect fails to sign agreement after 14 days of Fresh Start re-quotation. |
4. Program Proper
Only introduce Fresh Start after a qualifying recurring quote has been prepared and sent.
Flow:
- GHL automation sends the Exclusive Client Invitation email 30 minutes after initial quote is sent.
- Prospect submits the interest form.
- Tag applied: Fresh Start – Interested
- Notification sent to office team’s Missive inbox for requote with complimentary TTB upgrade + agreement.
- Check eligbility:
- Prospect is requesting recurring services
- Correct recurring frequency selected
- No other discounts stacked
- Create the quote: https://bahousecleaning.com/office-knowledge-base-2/sending-an-estimate/
- Select TTB BEFORE applying FRESHSTART discount code. It must be set to One-time only.
- Check eligbility:
- Sales sends the re-quote and agreement to client.
- Message:Congratulations, {{contact.first_name}}! Your home is eligible for our Fresh Start Program. To finish your enrollment, please fill out the agreement form below: https://promo.bahousecleaning.com/fresh-start-program/agreement-page
Don’t hesitate to reach out if you have any questions!
- Message:Congratulations, {{contact.first_name}}! Your home is eligible for our Fresh Start Program. To finish your enrollment, please fill out the agreement form below: https://promo.bahousecleaning.com/fresh-start-program/agreement-page
- After 2 hours, GHL tag is auto-applied: Fresh Start – Agreement Sent
- Once signed, client is auto-tagged Fresh Start – Active.
- Sales adds “Fresh Start Program” Tag on MaidCentral.
