Marketing Core Processes

Target Market

• Under 4000 square ft, home owners, 200k+ household income
• East Bay area, zip codes above 200k+ avg
• Flexible, value easy, trust our company/cleaning technicians, reliability, nice to technicians, busy and wants help with house cleaning
• Aligned to our core values

Three Uniques:

1. Easy flat pricing – based on the job, not the hour (by phone or online)
2. Top rated in East Bay area on Google
3. Family owned – delivering reliable services in East Bay for over 20 years
   • Proven Process
   • Clean guarantee
     • We guarantee our work. Contact our office before 11am the day following your cleanings (11am Monday for Friday cleanings) and we will make every effort to correct the problem by setting up a reclean asap.
   • Licensed, Insured & Bonded
   • Employees (not independent contractors), covered by workmen’s comp insurance.

Marketing Platforms

Marketing platform used are as follows

• Google Ads
• Yelp
  • https://www.yelp.com/biz/ba-house-cleaning-hayward
  • https://www.yelp.com/biz/ba-house-cleaning-castro-valley-3
  • https://www.yelp.com/biz/ba-house-cleaning-oakland-5
• Next Door: https://nextdoor.com/page/ba-house-cleaning-san-leandro-ca
• Website: https://bahousecleaning.com/
• Facebook: https://www.facebook.com/bahousecleaning/
• Instagram: https://www.instagram.com/bahousecleaning/

Managing marketing platforms

• Preschedule all platform posts one month in advance via GoHighLevel.
  
  • Related SOPs:
    • Content Creation: https://bahousecleaning.com/office-knowledge-base-2/social-media-content-creation/
    • Scheduling: https://bahousecleaning.com/office-knowledge-base-2/bulk-social-media-scheduling/

• Once a month review all platforms and bring suggestions to management for review for any changes needed