Executing Last Minute Special

Step 1. Create the promo code for the flash deal.

Create the discount code in MaidCentral before anything else — the code is needed for the visual and UTM parameters in Steps 2 and 3.
Related SOP: https://bahousecleaning.com/office-knowledge-base-2/set-up-discount-promo-code-for-cleaning/

Step 2. Create the visual for the promo

Use this template in Canva: https://canva.link/pcen4d97st445yg. Change the discount, date, and include the created Promo code from Step 1.

Step 3. Email and SMS Outreach

Audience: Prospects in GHL whose last activity date is 30 or more days ago and who have not yet booked. Make sure all these parameters are met. Export or build a Smart List for reuse.

E-mail:

Select all contacts and send the e-mail with the following fields required:

Template: Last Minute Schedule / Flash Deal 

Subject line: urgent, specific, date-anchored (example: “We have [Tue + Wed] open — [X]% off if you grab it today”)
Body: 3-4 sentences max. State the offer, the dates, the package, and the booking link with UTM parameters.
UTM parameters:

• Source: email
• Campaign: flash-deal
• campaign name: [PROMO CODE]

When done correctly, it should show up like this: https://bahousecleaning.com/lead-booking?utm_source=email&utm_medium=flash-deal&utm_campaign=midweek06
with MIDWEEK06 as the sample promo code.

SMS:

Use the same drip parameters and same contacts. Include the link for the booking link in the sms content. The UTM are as follows:

Source: sms
Campaign: flash-deal
campaign name: [PROMO CODE]
The output link must be shortened with bit.ly

Keep under 160 characters
Include opt-out language per carrier compliance.

3. Social Media Posting (Marketing Manager)

Attach the graphic from Step 2 as the main content
Include the booking link in the post copy but delete the link preview
UTM parameters: same as email except utm_source changes per platform

• Facebook: utm_source=facebook
• Instagram: utm_source=instagram
• Nextdoor: utm_source=nextdoor

Caption tone must be urgent, warm, community-first.

Stories (Facebook + Instagram):

• Same graphic
• Instagram: add booking link as a link sticker
• Facebook: add booking link as a custom link
• UTM parameters: same as feed posts — utm_source matches the platform