Bulk Social Media Scheduling

This SOP covers the end-to-end process for scheduling bulk posts on GBP and Meta using GHL’s CSV upload. Follow the steps in order. The process is the same for both platforms except where noted.

Quick Reference Checklist

Use this as a pre-publish checklist before scheduling any batch of posts.

#	Step	Check
1	Graphics created in Canva	Named MM DD YYYY, design titled [PLATFORM] – MM YYYY
2	Folder uploaded to GHL Media Storage	Folder title matches design name
3	Correct bulk upload sheet opened	GBP sheet or Meta sheet
4	Latest worksheet duplicated and renamed	Current month name
5	Spreadsheet rows filled in	Only one media column populated per post
6	Worksheet downloaded as CSV
7	CSV uploaded in GHL via + New Post
8	Previews reviewed	Check copy, media, post type
9	Posts scheduled

 

Step-by-Step Instructions

Step 1: Create graphics in Canva

Create all graphics for the batch in a single Canva design. Related SOP: https://bahousecleaning.com/office-knowledge-base-2/social-media-content-creation/

Step 2: Upload graphics to GHL Media Storage

Upload the completed graphics as a folder so URLs are ready before you touch the spreadsheet.

• Go to GHL > Media Storage > Graphics > Socials, or use this link: GHL Media Storage
• Create a new folder. Name it the same as the Canva design  (e.g. META – 07 2026).
• Upload all graphics into that folder. Once uploaded, each file gets a URL. You will copy these URLs into the spreadsheet in Step 5.

 

Note: To get a file’s URL in GHL Media Storage: open the file and copy the link from the URL or share icon. This is what goes in imageUrls or videoUrls in the spreadsheet.

 

Step 3: Open the correct bulk upload spreadsheet

There are two separate sheets, one per platform. Open the one that matches your current batch.

• GBP: Open GBP bulk upload sheet
• Meta: Open Meta bulk upload sheet
• Both files are also accessible in Drive under: BAHC > Marketing > Social Media

 

Step 4: Duplicate the latest worksheet and rename it

• Right-click the most recent worksheet tab and select Duplicate.
• Rename the new tab to the current month  (e.g. July).
• Clear the data rows from the duplicate, keeping the first two header rows intact.

 

Step 5: Fill in the spreadsheet

Fill in one row per post. The columns differ slightly between platforms. Column explanations are in the reference tables below.

Meta columns

Column	What to fill in	Notes
postAtSpecificTime	Date and time for the post	Format: YYYY-MM-DD HH:mm:ss (e.g. 2026-07-06 9:30:00). Use PDT Timezone.
content	Caption text for the post	Include emojis and all body copy here.
OGmetaUrl	Leave blank	Only used when sharing a link preview. Not needed for image/video posts.
imageUrls	URL of the image from GHL Media Storage	Copy the URL from the uploaded file in GHL. Leave blank if posting a video.
gifUrl	Leave blank	Only used for GIF posts.
videoUrls	URL of the video from GHL Media Storage	Copy the URL from the uploaded file in GHL. Leave blank if posting an image.
thumbnailUrl	Leave blank	Optional video thumbnail. Not required.
mediaOptimization	TRUE	Allows the platform to optimize delivery timing. Always set to TRUE.
applyWatermark	FALSE	Leave as FALSE.
tags	Leave blank	Internal Metricool tags.
followUpComment	Contact block (see template)	Paste the standard contact block here: phone, email, website.
type (Facebook)	post	Always ‘post’ for standard feed posts.
type (Instagram)	post	Always ‘post’ for standard feed posts. Use ‘reel’ for video.

 

GBP columns

Column	What to fill in	Notes
postAtSpecificTime	Date and time for the post	Format: YYYY-MM-DD HH:mm:ss (e.g. 2026-07-06 9:30:00).
content	Caption text for the post	Keep GBP copy concise. GBP has a 1,500-character limit.
imageUrls	CDN URL of the image from GHL Media Storage	Copy the URL from the uploaded file in GHL. Leave blank if posting a video.
gifUrl	Leave blank	Not supported on GBP.
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