Essential Clean Package
🎯 Purpose of the Essentials Clean Package
The Essentials Clean Package is a budget-friendly cleaning option that focuses on the highest-use areas of a home. It helps us retain clients who are canceling due to financial concerns and provides a secondary offer for leads who decline standard pricing.
⚠️ This should never be the first option presented. It is a fallback only if the client cannot afford regular service.
⚠️ IMPORTANT: System will allow you to apply a discount that goes below our minimum of $130. If that happens, please adjust the rate to $130 (minimum) by adjusting the hourly rate.
Quote Example:
✅ What’s Included
- Bathrooms: Toilets, sinks, showers/tubs, mirrors, and floors
- Kitchen: Countertops, sinks, appliance exteriors, and floors
- Floors Throughout the Home: Sweeping, vacuuming, and mopping
🚫 What’s Excluded
- Dusting: No dusting except in bathrooms and kitchen
- Deep Cleaning Tasks: No baseboards, window sills, door frames, or long dusting
- Add-ons: Not eligible for fridge, oven, or extra services unless specifically added separately
🔁 When to Offer It
1. During a Cancellation Call
If a current client expresses financial concerns:
- Offer the Essentials Package as a retention tool
- Script Example:
“We’re sorry to hear about your decision. If budget is a concern, we do offer an Essentials Package that focuses on the bathrooms, kitchen, and floors — with a 25% discount. Would you like to try this option instead?”
2. When a Lead Declines Regular Pricing
If a new prospect says “no” due to price:
- Introduce the Essentials Package as a lighter, discounted alternative
- Script Example:
“We completely understand that budget matters. As a more affordable option, we offer our Essentials Package — bathrooms, kitchen, and floors only — at 25% off.”
🧾 Internal Process for Office Staff
🧍♀️ For Existing Customers
- ✅ DO NOT re-quote.
- ✅ Use the “Change to Essentials Cleaning Package” email template in MaidCentral
- ✅ This email explains scope, exclusions, and discount — and asks the client to reply confirming understanding.
- ✅ Adjust pricing and time:
- Go to first recurring job → Modify Rates
- Add a negative amount for 25% of the full price
- Add a negative time adjustment to reduce time by 30% (rounded to nearest 15 minutes)
- Example:
- Original price: $200 → Discount:
-50 - Original time: 3 hrs → Time reduction:
-54 mins
- Original price: $200 → Discount:
- ✅ Add the tag:
Essential Clean Package - ✅ Update service notes with:
“Essentials Clean Package: Bathrooms, kitchen, and floors only. No dusting outside of those rooms. No baseboards, window sills, or extras.”
🧍♂️ For New Leads or Clients Not Yet Booked
- Create a new quote in MaidCentral
- Use full home square footage for quoting (do NOT reduce)
- Apply coupon code: ESSENTIAL (automatically takes off 25%)
- Clearly label quote as “Essentials Clean Package”
- Add quote notes:
“This package includes only bathrooms, kitchen, and floors. Does not include baseboards, dusting outside of kitchen and bathrooms, or add-on services.”
-
If accepted:
- Add the
Essential Clean Packagetag - Adjust time after scheduling using same method as above (30% reduction)
- Add the
📧 Communication Summary
- For existing clients, use MaidCentral’s Essentials template
- For leads, send quote and custom email explaining scope + 25% discount
- Always ask the client to reply confirming they understand the limitations
🔁 Switching Back to Full Service
If a client wants to return to full service:
- ❌ No re-quote needed
- ✅ Remov

