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Essential Clean Package

🎯 Purpose of the Essentials Clean Package

The Essentials Clean Package is a budget-friendly cleaning option that focuses on the highest-use areas of a home. It helps us retain clients who are canceling due to financial concerns and provides a secondary offer for leads who decline standard pricing.

⚠️ This should never be the first option presented. It is a fallback only if the client cannot afford regular service.

⚠️ IMPORTANT: System will allow you to apply a discount that goes below our minimum of $130.  If that happens, please adjust the rate to $130 (minimum) by adjusting the hourly rate.

Quote Example:


✅ What’s Included

  • Bathrooms: Toilets, sinks, showers/tubs, mirrors, and floors
  • Kitchen: Countertops, sinks, appliance exteriors, and floors
  • Floors Throughout the Home: Sweeping, vacuuming, and mopping

🚫 What’s Excluded

  • Dusting: No dusting except in bathrooms and kitchen
  • Deep Cleaning Tasks: No baseboards, window sills, door frames, or long dusting
  • Add-ons: Not eligible for fridge, oven, or extra services unless specifically added separately

🔁 When to Offer It

1. During a Cancellation Call

If a current client expresses financial concerns:

  • Offer the Essentials Package as a retention tool
  • Script Example:

“We’re sorry to hear about your decision. If budget is a concern, we do offer an Essentials Package that focuses on the bathrooms, kitchen, and floors — with a 25% discount. Would you like to try this option instead?”

2. When a Lead Declines Regular Pricing

If a new prospect says “no” due to price:

  • Introduce the Essentials Package as a lighter, discounted alternative
  • Script Example:

“We completely understand that budget matters. As a more affordable option, we offer our Essentials Package — bathrooms, kitchen, and floors only — at 25% off.”


🧾 Internal Process for Office Staff

🧍‍♀️ For Existing Customers

  • ✅ DO NOT re-quote.
  • ✅ Use the “Change to Essentials Cleaning Package” email template in MaidCentral
  • ✅ This email explains scope, exclusions, and discount — and asks the client to reply confirming understanding.
  • ✅ Adjust pricing and time:
  • Go to first recurring job → Modify Rates
  • Add a negative amount for 25% of the full price
  • Add a negative time adjustment to reduce time by 30% (rounded to nearest 15 minutes)
  • Example:
    • Original price: $200 → Discount: -50
    • Original time: 3 hrs → Time reduction: -54 mins
  • ✅ Add the tag: Essential Clean Package
  • ✅ Update service notes with:

“Essentials Clean Package: Bathrooms, kitchen, and floors only. No dusting outside of those rooms. No baseboards, window sills, or extras.”


🧍‍♂️ For New Leads or Clients Not Yet Booked

  • Create a new quote in MaidCentral
  • Use full home square footage for quoting (do NOT reduce)
  • Apply coupon code: ESSENTIAL (automatically takes off 25%)
  • Clearly label quote as “Essentials Clean Package”
  • Add quote notes:

“This package includes only bathrooms, kitchen, and floors. Does not include baseboards, dusting outside of kitchen and bathrooms, or add-on services.”

  • If accepted:

    • Add the Essential Clean Package tag
    • Adjust time after scheduling using same method as above (30% reduction)

📧 Communication Summary

  • For existing clients, use MaidCentral’s Essentials template
  • For leads, send quote and custom email explaining scope + 25% discount
  • Always ask the client to reply confirming they understand the limitations

🔁 Switching Back to Full Service

If a client wants to return to full service:

  • ❌ No re-quote needed
  • ✅ Remov