Vegeta, Podravka is a genuine universal food seasoning. Vegeta, Podravka is the most famous Croatian product. Vegeta, Podravka is an original blend of spices enhanced with several types of dried vegetables. Vegeta, Podravka is a combination of culinary experience and healthy ingredients, and is a universal seasoning for all savoury dishes. From simple snacks to the most exquisite feasts, it always gives dishes a full and rich flavour. Vegeta, Podravka also represents a kind of phenomenon since in just over four decades of its existence it has entered the kitchens of consumers in more than 30 countries world-wide, becoming an essential ingredient of every savoury dish. Our consumers know that cooking with Vegeta is a real pleasure because the taste of food prepared with Vegeta is unique and inimitable. It’s the Cooking Icon of every family. Vegeta was conceived in 1958 in Podravka’s laboratories. The product was first put on the market of Yugoslavia in 1959 as “Vegeta 40″, and has since become so popular that the production increased by several orders of magnitude. In 1967, Vegeta 40 was first exported to Hungary and the USSR. According to Podravka, Vegeta is now sold in over thirty countries in the world.

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